Skills - Experience - Expertise
- Define the company/organizational voice.
- Communication, marketing, promotion and branding programs
- Professionally write, edit and proof all forms of communication
- External: website copy, social media, articles, blogs, advertising, etc.
- Internal: training guides, employee communication, etc.
- Target audiences (current and new) identification
- Marketing and promotion brainstorming, ideation and guidance
- Online review response: template creation and custom replies
- Public Relations: identify strong story opportunities and craft media releases
- Crisis Communication vision and consultations
- Ghost Writing and anonymous contributions for verbal/written communication
- Precautions and safeguards messaging for COVID-19
- Cause marketing partnership brainstorming and execution
- Verbal message points and speech writing